This year The Digital Legacy Conference will welcome a diverse range of speakers from a multitude of different professions. The objective of the Digital Legacy Conference is to improve conversations and to both inspire and support professionals to better serve the needs of their clients, users, patients, loved ones and the bereaved.

“Please join us to learn about how technology is changing the way our society deals with impending death, loss, and grief from legal, funeral-related, psychological, and social perspectives”.

– Dr Carla Carla Sofka, Ph.D., MSW Professor of Social Work, Siena College

We are delighted to announce that this year’s keynote will be delivered by Shelby Lindblad (Product Designer at Facebook) and Kim Malfacini (Associate Manager of Product Policy at Facebook).  Together they will explore the policy and product design behind Facebook’s Memorialization and Legacy Contact capabilities.


Legacy Contact

Shelby Lindblad is a Product Designer at Facebook working on issues related to memorialization. Prior to joining Facebook, she worked at Method, a global design firm with clients such as Google, HP, and the San Francisco Ballet. Her work has been recognized by Fast Company and the A’ Design Awards. Shelby graduated with a BFA in Communication Design from Washington University in St. Louis. 

Kim Malfacini is Associate Manager of Product Policy at Facebook, the team responsible for developing Facebook’s Community Standards governing what is and is not allowed on the site. Kim focuses on stakeholder engagement, ensuring Facebook’s policies are informed by experts across the globe. Prior to joining Facebook, Kim served as Director of Public Policy for Sunrun Inc., the largest residential solar energy provider in the US, where she advocated for the rights of residential energy producers with state legislators and regulators. She spent two years in Benin with the United States Peace Corps, leading projects in environmental health and young women’s empowerment. Kim graduated Phi Beta Kappa from the University of California Los Angeles with a Bachelor of Arts in Global Studies.

“We look forward to welcoming Shelby, Kim and all of this year’s speakers, sponsors and guests to Siena College on Saturday. This is the first time that the Digital Legacy Conference will take place out of Europe and are expecting it to be the best one to date”.

– James Norris, Founder Digital Legacy Association, DeadSocial & The Digital Legacy Conference. 

To view the full agenda and reserve a free ticket visit